LED lighting applications have dramatically expanded in recent years. The LED phosphor market is estimated at $1.2 billion. Rob Nordsell is co-founder of EIE Materials, a company innovating in red phosphor - a primary material in LED lighting. LED lighting applications range from general lighting to TVs and monitors to mobile phones and streetlights.
Rob goes Inside the Founder's Studio to talk about a company developing new tools for the exploding LED market, the fundraising market, California's costs for entrepreneurs, the UC Berkeley ecosystem for founders and more.